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What is Visual Identity?
It is the set of formal elements that visually represents a name, idea, product, company, service or event. Formed by colors, typography and specific shapes, the Visual Identity has as its central element the logo, which can serve as a basis for all materials. Briefly, Visual Identity is the enlarged image of the brand.
What are the advantages of a Visual Identity?
Your business needs to constantly communicate with the public / customer, so your brand is perceived as a person, it has characteristics and personalities. This identification of your company in the most different points of contact of the brand, in addition to facilitating memorization, will transmit confidence and credibility to your customer.
We are a family owned and operated business.
What is the difference between Logo and Visual Identity?
Logo or Logo: Graphic symbol that represents a company, product or person.
Visual Identity: Set of graphic forms that help to characterize the personality, association and memorization of a company.
We are a family owned and operated business.
Do you develop websites?
I just apply the brand in a prototype of the website (visual art), following the patterns created in the project. The registration, domain and hosting must be contracted by another professional or a qualified company.
We are a family owned and operated business.
Do you only do the logo?
No. I develop only the complete Visual Identity project.
Do you deliver printed materials?
No. I deliver the files of the closed materials, ready for production, to be sent to the printer of your choice.
We are a family owned and operated business.
Do you also make a name for the company?
Yes. The naming work influences the total value of the project.
We are a family owned and operated business.